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Background 📖
Audience Archetype 👥
The Sandwich Method 🍞
Scripting Framework 📝
Summary
Where to learn more
This creator @Garbo.Zhu went from a corporate 9 to 5 in Architecture to building a six-figure pottery business in less than a year
With over 2 million followers across TikTok and Instagram, she’s built one of the most diehard communities online
By adopting a Social-First Strategy, Garbo prioritized building genuine connections with her audience before ever promoting or pushing products.
This approach fostered lasting trust and goodwill around her as a creator, enabling her to consistently sell out of every drop for her brand within minutes…
Her content strategy can be broken down into 3 main things: